High quality product photography is essential for apparel ecommerce. For many customers, your product images will determine whether or not they buy your product. The difference between professional and amateur is talent, equipment, and experience. If you have an eye for photography and a modest budget, follow these 7 steps to benefit from our experience and create beautiful apparel product images.
1. Prepare your garment
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Taking good quality pictures of clothing can be tricky. The battle to eliminate or control harsh shadows can seem endless, and soft, even lighting can be a real problem. Figuring out how best to display the clothing so it appears appealing to shoppers is also a challenge. Here are a variety of tips to display your clothing for great results ranging from the most basic folded display to the most professional fashion model. There are some simple techniques which even amateur photographers can use to obtain excellent results with minimal effort. The following examples show several basic setups as well as a more elaborate fashion model set-up that should allow photographers at all levels to achieve results they can be proud of. The easiest technique to learn and have success with, is shooting clothing flat. Some great examples of flat or folded clothing photography can be seen online at GAP kids and L.
2. Set up your studio
When you photograph clothing for your eCommerce store, you certainly want to get it right. It can be the difference between closing that sale or the potential customer bouncing off the page. Before starting anything, you need to make a decision on how you would like your clothing items displayed on your eCommerce store. There are three common ways how merchants photograph clothing:. When it comes to product photography, displaying a product in a more realistic form such as a mannequin can be of great value to your customers. A mannequin will give your products a realistic human shape without the hassle of finding a model for each photoshoot.
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