Want to listen to the best new house music of ? Want to watch every Game of Thrones scene featuring Daenerys Targaryen? In the information age, YouTube has put everything from trending tunes to industry-leading thought leaders right at your fingertips. But as a marketer and brand builder, did you know you can use YouTube playlists as a customer engagement tool? A YouTube playlist is a collection of videos that play in order, one after another, automatically. Think of it as a music playlist you might create on Spotify or Apple Music, but for videos. When one video finishes up, the next one in the queue comes on screen without the user taking action.
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Common use cases
Playlists are a fantastic YouTube tool that not enough video creators and video viewers take advantage of. A playlist in YouTube is a list, or group, of videos that plays in order, one video after the other. Playlists are usually grouped by subject, such as this playlist about elephants or this playlist of Lady Gaga videos. However, you can create a playlist of any videos you want, related or not, to share with your friends, your fans or just to keep track of your favorite videos for yourself. Check out the screenshot below to see what a YouTube playlist looks like. As you can see, videos are queued up in order to be watched by the viewer, who can watch them all or click through to watch only the videos they want to see. There are several reasons to create playlists. Some of them apply to viewers, and others apply to video creators with YouTube channels. As a YouTube viewer playlists can be a helpful way to organize and keep track of your favorite videos. You can keep themed playlists of all the videos you like the best i.